Undoubtedly the number of people who access the internet is in the billions, and this means that there is a big market for businesses to tap into. The reality is that even though many people are getting online every day, the competition to hold the interests of those who are logged is high. Businesses are struggling to get customers to register with them and become loyal members of their site.
How to Get Customers to Register
- Have captivating content: Among the many sites available, customers are looking for unique content that holds their attention. Whether the business sells products or services, they should have items that stand out so that when customers interact with them, they can not only consume the content but also refer the business to other people.
- Maintain excellent customer service: Customers are likely to register and return to do business with a site that has shown excellent customer service. This can be in the form of how they respond to queries, the services they provide, and even the language they use when interacting with customers.
- Make site user-friendly: If a website has content that is jumbled up and hard to find, no customer would want to register with it. Sites that have a good layout, easy to read font and subtopics that are easy to read are likely to get more people registering. Another tip is to ensure that the website is mobile-friendly since more than 60% of people who access the internet are using their phones to do so. If they are to register, chances are that they will want to do it on their phone.
- Do not spam them: One mistake that businesses make is to think that since customers are registered, they want to get notifications on everything that is happening in the business. This is far from true. Customers hate getting many notifications so only give what is necessary. If customers are getting random notifications from a business every day, chances are that they will unsubscribe and never return to the site. All communication should be professional and concise so that the customers feel respected.