The subscription model and signing up with businesses is becoming a popular way for businesses and customers to create a relationship.
Almost every website that you engage with as a customer will ask you to sign up for updates or subscribe to certain services. If you are a regular user of sites such as YouTube, video on demand sites, blogs and consumer-related companies, then chances are that you are already subscribed/signed up to at least one platform. Undoubtedly some of the advantages of signing up with businesses for consumers are:
Access to Premium Services
There are businesses that only allow signed up members to access premium content and services on their sites. Signing up means commitments and loyalty, and most companies reward their members by giving them access to information that other people who are not signed up cannot access. Other than premium services, signed up members are always eligible for promotions, bonuses and loyalty discounts that others do not have.
Notifications About Important Information
There are businesses such as those in the news industry that will deliver important information every day to people who are signed up and subscribed. This is an important feature since there are many things that occupy the mind, and the likelihood of forgetting is high. Other businesses also send notifications to members to tell them when they have launched new products, when they have sales, or when something is changing within the business such as change of leadership, among other details. This gives members an opportunity to stay on the loop without them having to make too much effort.
Interactive Community
Some subscriptions allow members to form a community and have discussions that can be very interactive and informative. For people who are looking for an exclusive community in a niche area such as fashion, communication, information technology and other kinds of businesses, signing up allows for such interactions.
Makes Life Easier
Imagine the frustration of having to get into a site, key in your details all the time if you want to make any transaction. With signing up, especially
for companies such as video on demand channels like Hulu and Netflix, once you sign up, they remember your details, and you may never have to sign up again until you want to cancel your subscription. Other sites like Amazon will remember details such as your address and your last order, so you do not have to keep entering your personal details whenever you are interacting with the site.
Always remember to be careful when signing up, and only commit to a site that you are sure is genuine. Read reviews about the site and check out their terms and conditions before signing up with them.