With the wide penetration of internet usage across the globe, companies can now use different models to relate with customers. One of the methods 
that has grown in popularity over the years is a subscription or calling on customers to sign up and register with a business so that they can get promotions, notifications and other benefits from the company. This model is advantageous both to the business and the customer. Some of the benefits it has to the business include:
It Promotes Loyalty
When a member has signed up and is seeing the benefits of becoming a registered member of the business, they are likely to become loyal. This is especially true when they are getting benefits from being members, such as notifications when new products have been launched, discount codes, among other benefits,
Makes It Easy for Communication and Feedback
Businesses need to know what customers are looking for. That is why several companies have been trying different options in an attempt to understand their customer base to give them feedback that they can use to make changes and improve their products and services. Once they have members who are registered, they can use the data to prompt for surveys or send them direct messages on the changes they would like to see.
Boosts Sales
Registered members mean more people to pitch products for, and in most instances, this results in better sales. Having a list of people who have registered also makes it easy to monitor buying habits of individuals and position adverts that will directly target the and give the business better and faster results compared to when they do not know who they are selling for. In most cases, the registration always takes in the basic information of the applicant, including gender and location. This information makes targeted sales easier to execute.
Allows for the Projection of Revenue
The more people get subscribed to a site and start interacting with the content, the easier it is for businesses to project their revenue and even measure how they are performing. They can use simulation to analyse the data and predict how much they will make at the end of a certain duration.
Helps in Making Changes in Business
Registered members can influence decision making if the businesses monitor the behaviour and draw a conclusion. For instance, if the introduction of a new product causes a surge in the number of people who are registering, then the business can know that the item is in demand and increase the product.